Awesome Advertising
A curated collection of resources and projects focused on Advertising.
Contents
- Acronyms and Abbreviations
- Concepts and Fundamentals
- Best Practices
- Ad Managers / Ad Servers / Platforms
- Google Ad Manager
- GAM Libraries / Tools
- Facebook / Instagram
- Programmatic
- Header Bidding (HB)
- Prebid
- Prebid Libraries / Tools
- Newsletters
- Contact
Acronyms and Abbreviations
- AdOps: Advertising Operations
- AdX: Ad Exchange
- CPC: Cost Per Click
- CPM: Cost Per Mille
- CR: Conversion Rate
- CTR: Click Through Rate
- DFP: DoubleClick for Publishers
- DMP: Data Management Platform
- DSP: Demand Side Platform
- eCPM: Effective Cost Per Mille
- HB: Header Bidding
- RTB: Real Time Bidding
- SSP: Supply Side Platforms
Concepts and Fundamentals
- What does an Ad Server does and how can you benefit from it? - Explain what an Ad Server do and how it can benefit your business.
- What is an Ad Server - Explain what an Ad Server is, Publisher vs Advertiser, why have one ad server.
Best Practices
- Coalition for Better Ads - A group of companies (Google, Facebook, etc) that publish research about how to improve the online consumer ad experience and defined some standards.
Ad Managers / Ad Servers / Platforms
- Adform - Advertising platform.
- Adzerk - Ad serving APIs to build and scale server-side ad platforms.
- Google Ad Manager (formerly DFP: DoubleClick for Publishers)
- Google Display & Video 360 (a.k.a DV360 / formerly DoubleClick Bid Manager) - Integrated tool that helps creative, data, and media teams work together to execute end-to-end campaigns.
- Smart AdServer - Ad Server.
Google Ad Manager
- About Ad Manager and Ad Exchange - Info about Google Ad Manager and Ad Exchange.
- Common problems / Troubleshooting - How to solve common problems / issues with Google Ad Manager.
- Google Ad Manager Fundamentals - Google Academy videos about Ad Manager (you should login to see the videos).
- Help center - Google Ad Manager Help Center.
- Release notes (2019) - 2019 Google Ad Manager releases archive.
- Setup guide - Guide to set up Google Ad Manager.
GAM Libraries / Tools
Facebook / Instagram
- Facebook Blueprint - Online training for Advertising on Facebook and Instagram.
Programmatic
- Google Ads Academy: Programmatic - Google Academy videos about Programmatic (you should login to see the videos).
Header Bidding (HB)
- Beginner’s Guide to Header Bidding - Complete guide to understand HB, why it’s important, how does it work.
- What is Header Bidding by Prebid - Guide about HB from the most used library to implement it.
Prebid
- Prebid - Website of the most used library to implement HB.
- Prebid for AdOps - Prebid Guide to AdOps.
- Prebid for Developers - Prebid Guide to Developers.
- Google Ad Manager + Prebid.js - How to setup Prebid.js with Google Ad Manager.
- Smart Ad Server + Prebid.js - How to set up Prebid.js with Smart Ad Server.
Prebid Libraries / Tools
- Prebid + GAM setup tool - An automated line item generator for Prebid.js and Google Ad Manager.
- React Prebid - GitHub | Docs - React library to implement Google Ad Manager on your website.
Newsletters
- AdProfs - This week in ad tech - one email per week, 5 min read.
- Business News from Facebook - Latest updates, marketing trends and advertising tips from Facebook.
- Happy Friday by Simon J. Harris - Ad tech info curated by @SimonJHarris.
Contributing
Contributions to this list are always welcome! Take a look at contribution guidelines and feel free to open a PR adding/updating items.
Contact
If you have any questions or suggestions about this list, do not hesitate to contact me on Twitter @_seunoura or open an issue.
License
This work is licensed under Creative Commons Attribution 4.0 International.